EIT RawMaterials

Calling for subcontracting support to complete the EIT HEI Initiative branding and communication activities of its pilot phase. Deadline to apply: 25 March 2024 (17:00 CET).

EIT RawMaterials seeks a contractor to provide ongoing and continuous support to complete the EIT HEI Initiative branding and communication activities of its pilot phase (April – July 2024) by positioning the initiative as the go-to instrument for capacity building in the EU higher education and innovation landscape.

The programme’s objectives are to achieve systemic impact in terms of

Encourage HEIs to look at their own practices and the opportunities for increasing their impact in their ecosystems in Europe.
Ignite an entrepreneurial culture and mindset which inspires people to transform and catalyse their knowledge and expertise into tangible, societal value.
Extend the impact of the EIT beyond the EIT KICs and thereby contribute to the EIT’s core mission of boosting sustainable economic growth and competitiveness by reinforcing the innovation capacity of Europe. This is in line with the Horizon Europe goals of fostering entrepreneurial and innovation skills in a lifelong learning perspective, including increasing the capacities of HEIs across Europe.
Leverage and make available the innovation and entrepreneurial knowledge base built in the EIT KICs, their partnerships and projects.
Enable EIT KIC partners and non-partners to collaborate, co-create and mutually learn.

Services Requested

Brand Monitoring: Regularly monitoring HEI Initiative mentions, reviews, and discussions across various online and offline channels to stay informed about public perception and sentiment.
Website Updates: Ensuring that the HEI Initiative website remains up-to-date with relevant content, images, and information, and making necessary updates to improve user experience and search engine visibility.
Social Media Management: Managing and maintaining HEI Initiative social media profiles by scheduling posts, responding to comments and messages, and engaging with followers to foster community and brand loyalty.
Content Management: Continuously creating and curating content for various channels, including website posts, articles, social media updates, and email newsletters, to keep audiences engaged and informed.
Performance Monitoring: Tracking and analyzing key performance metrics, such as website traffic, social media engagement, and email open rates, to assess the effectiveness of branding and communication efforts and make data-driven decisions for improvement.
Client Communication: Maintaining regular communication with the HEI Initiative Coordination team to provide updates on ongoing projects, solicit feedback, address concerns, and ensure alignment with their goals and objectives.
Reporting and Analysis: Generating regular reports detailing the outcomes and impact of branding and communication initiatives, along with insights and recommendations for future strategies and improvements.