Circularise accelerating the transition to a circular economy for the EU Green Deal

On 10-11 November 2020, the EIC organised an Investor Day dedicated to the EU Green Deal, bringing together more than 100 active participants during the two days, out of which more than 40 investors. Mesbah Sabur, Founder of Circularise, won the best pitch in the category ‘Sustainable cities’.

At the beginning of the year, EU unfolded the EU Green Deal, a very ambitious action plan with the target of making Europe carbon neutral by 2050. The European Innovation Council (EIC) launched a dedicated call for green start-ups and selected 64 ambitious projects. This funding goes hand in hand with several events related to sustainability and green innovations, including last month’s EIC Greenathon.

The event featured several panels dedicated to sustainability and climate tech and showcasing of some of the EIC’s green tech success stories. There were also four pitching sessions divided into four categories namely ‘Climate change, resources efficiencies and sustainable agri-food tech’, ‘Renewable energy’ Sustainable cities and circular economy’ and ‘Green transport & Mobility’. Following a tough competition, out of the nine companies pitching per each session, one winner was selected by jury members and public. 

Best pitch on Sustainable Cities

Mesbah Sabur, CEO of Circularise, won the best pitch in the category ‘Sustainable cities’. Circularise’s mission is to accelerate the transition to a circular economy and enable sustainable practices on a mass scale by promoting reliable and standardised information on material flows and composition. Circularise helps manufacturers, brands and OEMs to trace raw materials from the source into parts and ultimately to end products.

By digitising materials, Circularise can create a digital thread through the whole supply chain, enabling material traceability, tracking the CO2 footprint and other sustainability metrics like water savings. Additionally, Circularise enables law compliance, mitigates risks across the supply chain and enables you to improve brand perception, avoid greenwashing and increase revenue.

What we are trying to do is not easy to develop and sell, it’s a long-term project. To have that backing, both financially as well as from a network-perspective, is great. We’ve benefited from a number of European funds, and without that framework we would not be here.

Mesbah Sabur, CEO of Circularise, on the EIC-support

Circularise is a part of the EIT RawMaterials Innovation Community. The team is currently supported by the Booster funding to develop further Circularise’s data exchange protocol that is deemed necessary for the overall functioning of the circular economy. Congratulations to the team and Mesbah Sabur on winning the EIC Green Deal Investor Day!

About Circularise